Jason Wilson explores why US wine prices jumped 11% in 2025. The real story: it’s not inflation—it’s that no one is buying cheap wine anymore. Shipments under dropped 67% over 5 years. Meanwhile, younger drinkers (the largest wine cohort now) spend more per bottle than boomers, with the sweet spot at –. The industry’s problem: it’s still trying to push cheap bulk wine instead of quality and experience. Why it matters for Julian: clear market signal that quality-focused wine is where the growth is. Via Everyday Drinking. Read more